Quick answer
The most effective way is to make it easy for the happy customer: a direct link to leave the review or a QR in the premises, and ask right after they have had a good experience. Replying to every review, good and bad, also helps.
You should never buy reviews or make them up. Besides being wrong, Google detects and penalises it.
Ways that work
- A direct "write a review" link, on the website and on the receipt or email.
- A QR at the counter or table that leads to that link.
- Asking in person right after good service.
- Replying to reviews, to show there is someone behind the business.
What not to do
Do not buy reviews, do not make them up and do not put a device in the premises so they are all left from the same connection. Google detects it and can penalise you. Real reviews, little by little, are worth far more.
How we help
We prepare your review link and QR and place them on the website. It goes hand in hand with keeping your Google listing up to date. You can see the Google Business service in more detail.